|
||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||
|
|
Foreword by Danielle Perrault Founder and Director Canadian School of Natural Nutrition |
||||||||||
My first reaction at reading Marketing Solutions was enthusiasm. Here is a new approach to marketing one’s professional skills that goes beyond business plans and the four Ps of the marketing mix. Here is something that students at the Canadian School of Natural Nutrition (CSNN) can use everyday in a practical manner, a set of goals they can grow with year after year. It occurred to me immediately that the reason for my enthusiasm was the simple recognition of my own philosophy and method put into skillful words. It is easy to be enthusiastic when you recognize a method that works because you have used it successfully yourself. When I started the Canadian School of Natural Nutrition ten years ago, I had a background in marketing as well as a knowledge and passion for natural nutrition. Let me confirm here that my passion for my work carried me much farther than my marketing background. I never sat down to do a ‘formal’ business plan in my life, much to the chagrin of my learned business advisors. I was so intent on sharing my knowledge and so sure of the needs I perceived for a change of direction in the way we feed ourselves, that my enthusiasm carried me through the first difficult years like a wave to the shore. I stopped one day to regain my breath and – lo and behold! – behind me were hundreds of CSNN graduates expanding my vision. The Universe works in wonderful ways! Most people, however, need some kind of a map to successfully navigate the road from new graduate to successful entrepreneur. The blueprint is right here in this book. This is a highly detailed guideline that, if applied faithfully, will lead you to success. I say faithfully because ‘faith’ is perhaps the most important element of a successful enterprise. It keeps you on the right path and prevents you from paying undue attention to the doings of your competition; a stumbling block that defeats many would be entrepreneurs. WE ARE ALL UNIQUE, we all have something unique to contribute. By building our business with integrity, faith and persistence we cannot help but succeed. Do not waste time dwelling on the success of others, unless it is immediately necessary for your growth. Be steadfast to your own goal. He who looks over his shoulder trips before the finish line… Dr. Johnson has given us a positive, helpful tool to build a successful career and to gain financial independence. His support to his readers continues beyond this book. For that he proves to be remarkable. Learn well. Abundance awaits you. |
||||||||||
|
||||||||||