Marketing Solutions

“Neither market yourself nor avoid marketing yourself; help others to market you.”

How can you get other people to market you? This is the dream that confronts the professional practitioner who wants to help create a better world in a way that enhances his or her dignity and integrity. How can you market your passion? The challenge is to find a way to grow your business and be successful in a way that is aligned with your beliefs and values.

Even those who are able to sell the products and services of others find it difficult to sell the thing they most passionately believe in – their own professional services. Time and time again in my seminars, participants report that they avoid “selling themselves.”

That’s the problem. Whenever we are asked to sell our own services, we get caught up in a low-consciousness “selling myself” trap. Guilt, shame, and fear, we recognize them all. It seems that “selling myself” belongs in there as well, another low-consciousness state of inner conflict we try to avoid. How can you possibly promote your own business when you feel off balance? The old answers don’t seem to be working any more. Traditional sales and marketing:

This challenge is particularly strong for those people who are seeking to make the world a better place. Their sense of integrity and authenticity prevents them from even beginning to promote themselves, because they know that it will lower their level of consciousness. They are willing to forgo the clients whom they could help, and the abundance they deserve, in order to stay in the calm and courage of higher consciousness.

Neither market yourself nor avoid marketing yourself – help others to market you. Whether you like it or not, it’s time to take action and revitalize your practice – or risk your future. When one is living a life of joy and inner peace, one is motivated to serve others, and would naturally avoid activities that feel selfish. How can you avoid the ego force of selling and harness the power that energizes, supports, and gives life energy? How can you be compassionate and feel positive about yourself? How can you grow your practice in a way that allows you to stay balanced?

Marketing Solutions is designed to help you accomplish this goal by helping others to market you. Pursuing clients through traditional marketing methods isn’t always suitable for you as a professional. Now it is time to learn how to increase your income while at the same time maintaining your professional integrity.

Visibility + Credibility = Profitability!

This book will give you a step-by-step process to attract high quality clients faster than you thought possible – and keep them longer. It will help you maximize your growth potential by showing you how to build stronger partnerships with your referral sources and your clients.
Most importantly, you’ll see how you can help others to market your services, actually decreasing your work hours, and allowing you more time to lead a balanced life. You have heard about other ways of marketing, such as:

Each has its merits, but you want something more. As a professional consultant you want to connect with a large number of qualified prospects that pay you well, and give you a unique competitive advantage. You want to harness the power of visibility and credibility to generate business in a way that enhances your integrity.

The solution is to build a system that helps others to market you. You want others to help market you by:

Collaborative Marketing is a way of marketing with integrity. When you use groups and your business to support a cause greater than yourself, you move out of fear into a place of security, trust and courage that enhances your self-esteem.

Learn how to make more money, spend less time at work, and enjoy greater peace of mind.

1. How a profoundly different new way of viewing and structuring your practice can positively affect your income and your stress levels.
2. How to decrease your working hours – and still increase your revenues.
3. How to build your client base to ensure a secure, more profitable and rewarding future.
4. Ways of increasing business from current clients and referral sources.
5. How to build a system that generates referral business.
6. Methods of educating your referral sources so they send you high quality clients.

And you’ll also learn about an optional follow-up training, guidance and support system that can ensure the successful implementation of the program. Click here to find out more. To help orient you to the world of marketing and sales, here are a few explanations and definitions.

The Purpose of Marketing and Sales

The purpose of marketing and sales is to create customers for life. It is about building and maintaining relationships. Business growth and profits are not the goal, they are results obtained as you work towards the goal.

Marketing and Sales Distinctions

Marketing and sales are separate and distinct. They are like two ends of a see-saw. Marketing precedes selling, and brings potential clients to you (“prospects” or “leads.”)

Successful marketing attracts good clients who are ready to buy.
Marketing focuses on groups; selling is about individuals.
Selling is not about endings (closing a sale).
Selling is about beginnings (opening a relationship).
You are not selling yourself, you are marketing your services.
You are not selling your time, they are buying a solution.

Selling

Marketing is about groups, and brings prospective customers to you. Selling is about individuals – the one-on-one activities that convert a prospect into a customer.

There is a difference between avoiding the discomfort of selling and taking on a challenge such as speaking in public. Giving a talk, seminar or tutorial may be scary and difficult. However, it is a healthy challenge. Be willing to take a risk and get out of your comfort zone to build visibility and credibility in a way that enhances your dignity and integrity.

Marketing Activities

“Marketing” is an umbrella term for several different activities, each of which is sometimes thought of as “marketing.” They include:

Advertising, Publicity, Sales
Planning (orchestrating your activities.)
Research (gathering information about your market and testing its effectiveness.)
Customer Service (back-end marketing; building loyalty, keep them coming back.)
Merchandising (the look and feel of your enterprise, yourself, and your associates.)

Advertising is only one of many ways to get clients. Advertising need not be too expensive for you, but it will easily consume whatever budget you have! Advertising does not do the work for you. You can’t sit back and wait. In order to be successful, you have to interact with the prospective clients or customers it reaches.

Research and planning are essential marketing activities that are often overlooked. In professional service businesses, back-end marketing and merchandising are very important for long-term success.

Marketing Is Research

It is helpful to think of marketing as research – you are finding people who have a need for what you offer, and the means to pay. When you have enough good prospects – people who are ready to buy, it makes it easy to sell your services. The challenge is to find people at the moment when they have an acknowledged need for your services. How do you get them to call you?

Marketing Is Education

There are many more people who have a need than who are aware of their need and who are ready to take action. So it is useful to think of marketing as an educational process, especially when you are in a professional service business.

Unfortunately, you can spend all your efforts on education, without harvesting the fruits of your work. It is better to focus your marketing on those who are aware of their need, and ready to become your clients.

In Summary “Help Others To Market You”

1. Help others to market you.
2. Get the customer to want you.
3. Be there when the customer is ready to buy.

You can buy your copy here