Marketing Your Reflexology Practice

Virginnia E. Sevilla

Certified Reflexology Instructor and Practitioner

Reflexology is a professional modality that is particularly suited to Collaborative Marketing, partly because it is capable of transforming people's lives, and partly because of the opportunity for the practitioner to develop breakthrough relationships with clients.

Virginnia says:

“Although I have been running a Reflexology practice for many years, I have always struggled with reflexology marketing. After reading Marketing Solutions, my attitude was transformed. I realized that there was a way to icrease my income with integrity, in a way that felt good to me. Many of my regular interactions with clients and colleagues could be transformed into marketing opportunities.

I work as a reflexologist in a fitness center at a Vancouver Hotel. Just as with any large organization there is staff turnover. Every time a new employee arrived, there was a predictable result – new staff, lower salary.

Although reflexology is well known to a lot of people, there are still some who do not know what it is, and most important to me, the new staff, who were not helping me to get clients. I had not found a good way to train them. Usually I gave them information about reflexology, but the bookings were still minimal.

When I read Marketing Solutions I found a way to solve my predicament by understanding the customer's buying process. One particular sentence caught my attention. “Help others to market your services.” That’s it! I had finally found a very simple answer to my problem. It made sense! Helping others to market me would be a wonderful way to grow my business.

I began to welcome each new staff member with a free reflexology session. They loved receiving a complimentary pampering from Virginnia! This is now an ongoing practice. The memorable experience helps them to market my services, and they now enjoy explaining the benefits of reflexology to hotel guests. The results are outstanding. I have a much steadier income, and greater peace of mind.

Marketing Solutions is a unique and excellent learning tool, and I highly recommend it. First, there was the instant impact as I read the book – the AHA! – an experience of relief as I realized I could market my services with integrity. And there has also been an ongoing benefit over time – the growth of my business, and a new sense of confidence and empowerment as I become more successful.

This is a “must read” book for any reflexologist wanting more clients. Enjoy!”

Find out more tools and tips about how to market your professional practice. Learn how to market with integrity by taking our Collaborative Marketing Seminar or reading Marketing Solutions. You can discover how to enjoy the freedom of growing your successful professional practice. Begin your adventure by finding out more about our Practice Management Program, which is customized to meet the needs of your unique situation.