Successful Professional Practice Program

Do You Have All The Clients You Want?

Do you find sales and marketing difficult sometimes? Probably. They are push, not pull. They are expensive, time-consuming, wasteful, ineffective, demotivating – and the list goes on and on. So why keep doing them? Or even worse, not doing them? Why not do something that’s effective, enjoyable, and affordable?

The challenge of growing a professional service is totally different from that of marketing in a traditional business, yet the methods that most practitioners choose are the ones suitable for big business, not the ones that give them the results they want.

Traditional Sales and Marketing

You need a way of growing your professional practice that avoids the pitfalls of traditional advertising and selling.

You Need The Opposite

The Solution: Collaborative Marketing

Gaining referrals is the single most important skill a professional practitioner must master.

Collaborative Marketing is a system for growing your business by getting clients to come to you. It helps you to increase profitability by building visibility and credibility while maintaining professional integrity. Collaborative Marketing is more effective than traditional approaches because it makes efficient use of your time and money to reach large numbers of people, building your client base faster. Marketing Referral Networks are built using the Collaborative Marketing Funnel – a complete system that combines the relationship marketing methods trusted by professionals together with the social insights of Collaborative Leadership in a unique way specifically designed for practitioners.

The Collaborative Marketing Funnel consists of four processes:

The first three processes (buying, marketing, communicating) are direct one-to-one activities involving you and your prospective clients. When you understand the customer's buying process, and perform your professional work with skill and care, you will discover that your client base begins to grow.

Welcome To Success!

Welcome to success, and the realization that, beyond success lies freedom. Freedom is having the time to do what you want, and the money to pay for it. How can you shift from the exhausting activities of success and direct, one-to-one sales to the rewarding ways of freedom and indirect, one-to-many marketing?The answer is, as they say, simple, but not necessarily easy. It is time to set yourself a new and challenging business goal: stop doing your own sales and marketing, and learn how to get others to send you referrals without being paid and without being supervised! It’s time to learn the skills of Collaborative Marketing. Unlike marketing, buying and communicating, which are direct activities, collaboration challenges you to master of the art of influencing one-to-many behaviour via social networks.

Once operating, the system is low-maintenance, self-sustaining, and self-replicating.

This is not a short-term approach. You must have the resources to sustain you until the system becomes self-sustaining. As with any new skill, it takes time and effort to achieve the results you want.

Learn how to market with integrity by taking our Collaborative Marketing Seminar or reading Marketing Solutions. You can discover how to enjoy the freedom of growing your successful professional practice. Begin your adventure by finding out more about our Practice Management Program, which is customized to meet the needs of your unique situation.