Virginnia Says:
"Although I have been running a Reflexology practice for many years, I have struggled with reflexology marketing. I work as a reflexologist at the fitness centre of a Vancouver hotel. As a therapist, part of my role is to inform and educate the staff concerning reflexology, so that they can comfortably promote the services to the guests.
As with any large organization, the hotel has its share of staff turnover. I found that when this happens, there was a predictable result – new staff, fewer bookings, less income. Although I gave each new staff member a brochure about reflexology, my business still didn't improve. I had not found a good way to train them, and the bookings were still minimal.
After reading Marketing Solutions my attitude was tansformed. I had found a way to market my services with integrity. One particular sentence caught my attention. “Help others to market your services.” That’s it! I had finally found a very simple answer to my problem. I realized that there was a way to increase my income in a way that felt good to me. Many of my regular interactions with clients and colleagues could be transformed into marketing opportunities. It made sense! Helping others to market me would be a wonderful way to grow my business.
Acting on the idea I got from the book, I began to welcome each new staff member with a free reflexology session. They loved receiving a complimentary pampering from Virginnia! This is now an ongoing practice. The memorable experience helps them to market my services, and they now enjoy explaining the benefits of reflexology to hotel guests. The results are outstanding. I have a much steadier income, and greater peace of mind.
Marketing Solutions is a unique and excellent learning tool, and I highly recommend it. First, there was the instant impact as I read the book – the AHA! – an experience of relief as I realized I could market my services with integrity. And there has also been an ongoing benefit over time – the growth of my business, and a new sense of confidence and empowerment as I become more successful.
This is a “must read” book for any reflexologist wanting more clients. Enjoy!”
