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Do You Have All The Clients You Want?

You’ve spent a great deal of time perfecting your technical and professional abilities, but how equipped are you with the marketing skills needed to promote your practice?

Do you sometimes avoid sales and marketing activities? Probably. They are push, not pull. They can be expensive, time-consuming, wasteful, ineffective, demotivating – and the list goes on. So why keep doing them? Or even worse, not doing them? 

Why not grow your practice in a way that’s effective, enjoyable, and affordable?

The challenge of growing a professional service is different from that of marketing a product, yet most practitioners choose methods suitable for traditional business, not the ones that give them the results they want.

Traditional Sales and Marketing

• Is primarily outbound (you have to call them.)
• Uses impersonal, large-scale, product-oriented methods suited to big business.
• Requires you to do something that isn’t fun (cold calling.)
• Does not enhance your professional integrity (and is even demotivating.)
• Is a numbers game (mostly you lose.)
• Is time intensive (reduces the time you are available to be with clients.)
• Is expensive (requires staff and marketing materials.)
• The lag between action and result is a problem when business is slow.

When you build your business the traditional way and perform your professional work well, your client base begins to grow. But never fast enough! The more time you spend selling, the less time you have available for clients, and the more time you spend with clients, the less time you have for selling.

Would you like to save time and money by using winning marketing solutions?

Pursuing clients through traditional marketing methods isn’t always suitable for professional practitioners. It seems as if the treadmill keeps accelerating, but you can never find time to enjoy life in the way you always dreamed of.

Marketing Solutions

Welcome to the realization that there must be a better answer. You need to grow your professional practice in a way that avoids the pitfalls of traditional sales and marketing. The solution is, as they say, simple, but not necessarily easy. It is time to set yourself a new and challenging business goal: stop selling harder and start marketing smarter.

Gaining referrals is the single most important skill a professional practitioner must master.

You need an approach that:

• Is referral-based (inbound – clients call you, you don’t call them.)
• Is personal (small-scale, client-friendly, service-oriented approach.)
• Enhances your professional integrity (and your self-esteem.)
• Minimizes your time spent selling (and maximize your time spent earning!)
• Runs itself and is self-perpetuating (not exhausting and draining!)
• Respects your valuable time and money (no staff, no expensive marketing materials.)
• Does not involve lag time (you always have all the bookings you need.)

Collaborative Marketing – The Art Of Getting Clients To Come To You

Collaborative Marketing is a complete system specifically designed to help professional practitioners grow their business. You can increase profitability by building visibility and credibility while maintaining your professional integrity.

Do You Wish You Could Build Your Client Base Faster?

Collaborative Marketing is more effective than traditional marketing approaches. It combines the word-of-mouth methods trusted by professionals with the social insights of collaboration in a unique way. When you make efficient use of your valuable time and money you can reach large numbers of people and build your client base faster.

Influence + Integrity: Mastering The Keys To Success

Mastering the keys to success gives you freedom – the freedom to do what you want when you want, and the money to pay for it. It’s time to learn the skills of Collaborative Marketing. Unlike selling, which is a direct one-on-one activity, collaboration requires you to master  the art of influencing the customer's buying process.

• Your challenge is to create communities of advocates who send you all the referrals you need.
• Your business must be in excellent working order (no leaks in the boat!)
• Your advocates must not be paid (they are free agents.)
• Your business must have a mission or cause for your advocates to promote.

This is not a short-term approach. You must have the resources to sustain you until the system becomes self-sustaining. As with any new skill, it takes time and effort to achieve the results you want.

Save Time and Money With Our Marketing Seminar

In the Collaborative Marketing Seminar you learn to master four integrated processes:

• Leading (Your process – the steps you take to grow your practice)
• Buying (The prospect’s process – how they choose to become your clients)
• Relating (Influencing process – how you accelerate the buying process)
• Collaborating (Referral Process – how you leverage one-to-one into one-to-many)

Learn how to market with integrity, and discover how to enjoy the freedom of growing your successful professional practice.

Begin Your Adventure by Registering for Our Next Marketing Seminar

Date, Time, Place and More Information About Our Next Marketing Seminar